Social media

Social Media

Social media and social networking are the modern platforms for sharing information with others via the internet. Examples are Facebook, Twitter, LinkedIn, YouTube …

Information is shared in the form of text (articles and news), image (video and photos) and sound (music and podcasts).

As a result, the internet is no longer a one-way street. There is a high level of interaction within social media.

Groups of people come together to communicate on topics they consider important. They are usually looking for people who have similar interests and values. This stems from the unconscious notion that “everyone who is equal to me is nicer, more interesting and more reliable” trust in “peers” is increasing, which means that we attach much more value to the opinion of our network than to that of organizations or brands.

According to Van Dale, social means, among other things, that people are inclined to live in groups. This is also explains why social media attracts so many visitors: people look for “peers”, people who are just like you. We exchange information with these people. Once a critical mass has been reached, a snowball effect (also known as a viral or viral effect) occurs, causing more and more people to come to the website. People are drawn to popular places within both our normal world and our digital world. This is the role of social media in marketing & internet strategy, making your business known online and drawing people to it.


People have 5 basic social needs, described in a pyramid by well-known sociologist Maslow. Social media gives consumers the ability to more easily meet needs such as social behavior, recognition and self-development, and businesses can use them. It is now possible to enter into a dialogue with large groups of consumers, without requiring large budgets. By dealing with social media, companies and brands become part of the “network” and of the “peers”, making them more reliable and trusted. Social media marketing therefore plays an increasingly important role in the relationship marketing of companies.

Much more is possible with social media than just communication via the platforms. You can use visitor identification, dynamic forms, email marketing, landing pages, blogs, media optimization, dynamic functions for email & web, combination with crm, lead scoring, …

You can use all kinds of programs and applications to measure your results and/or your ROI (Reutrn on Investment).

Which social media you choose to reach your target group depends on your target groups and on the way certain social media platforms work.

The strengths of social media:

  • Topical

  • Content can be shared and easily distributed

  • Very suitable for approaching marketing niches

  • Quickly searchable and relatively objective

  • Consumers meet Maslow’s basic needs in a simpler way

  • Higher rankings in search engines such as Google

The weaknesses of social media:


  • Results are widely based on averages

  • Can create both positive and negative publicity

  • Unfounded information can be quickly circulated

More about each platform:


Despite the recent data breaches and negative display in the news, Facebook is still the most popular social media platform. Every company should have a Facebook page. If this is used correctly, this can mean enormous added value for the company.

You can use Facebook to share everything from images to important updates about your business. With a company account you have access to a powerful advertising tool and in-depth possibilities to analyze everything. These pages also have many options to improve the experience for company and customer. You can highlight your details such as opening hours, contact details and the services that you offer


Instagram is becoming increasingly popular. From live videos to stories, there are plenty of tools that companies can use to promote their services and products. Instagram is a visual platform that is all about photo and video.

It is important to know that the platform is basically completely mobile. you cannot create and share via your laptop or computer. The best examples of instagram are the artistic branches. This means that it is not equally attractive for every company. Regardless, it is important that the images and videos that are shared are of good quality.


Twitter is perfect for short updates and sharing links. This makes it not equally effective for every company. (with 240 characters or less) there is not much you can write about. Links, polls, videos and images are good to share, and ensure interaction with your audience.

If you are a company with mainly visual material or you don’t have a blog, then you better ignore twitter. Many people use whites to express their concerns and dissatisfaction, but also positive experiences about companies. You can use twitter to provide a better service to your customers by responding to their tweets. and respond to their needs.

If you are a company with mainly visual material or you don’t have a blog, then you better ignore twitter. Many people use whites to express their concerns and dissatisfaction, but also positive experiences about companies. You can use twitter to provide a better service to your customers by responding to their tweets. and respond to their needs.


This visual platform allows people to store and display content through so-called “pins”. These can then be pinned under a certain category. For example, someone with a page about food can save different types of recipes. There is also such a thing as rich pins. These are special pins that companies can use to post more information about their image.

Pinterest is not for every company, but it can give certain branches a serious boost. DIY, fashion, sports, beauty, photography and food are very much discussed categories. Of course this does not mean that other companies cannot get anything out of pinterest.



Like instagram, Snapchat is a platform that can only be used mobile. Users can send photos and videos to each other. Or share a post in their story, this stays on for 24 hours. The app has developed with additional functions. This way users can chat, save photos, …

Because the content is only temporary, the importance of a perfect photo is less important here. You can also see which specific user has viewed your story. Remember that only the users who have added you can see your stories.


Youtube is a video platform where users can view, like, share and comment on videos. Now in the hands of Google, the site is a Giganstian platform for news and entertainment.

Many companies on YouTube have an entertaining, visual or educational component. it’s important that your videos look natural. So always ensure that your videos are edited properly, accurately and with care. It is not necessarily necessary to have a YouTube channel yourself. You can also use influencers. These will promote your product in their videos.



LinkedIn may not be the largest network, but it still has 260 million monthly users. It is a great platform for professionals. You can find talent here to strengthen your company. But also put your company on the map.

LinkedIn is more professional than other platforms. It is more like an online resume. LinkedIn is perfect for posting job openings and finding your suitable employees. You can become a member of specific groups. Here you can request information and share it with other professionals.