Branding is the identity of your company, a name, symbol / logo or design. Your company / product becomes recognizable from others. You are recognized by your customers and your customers also know what they can expect from your company / product.

You make the distinction with respect to your competitors and you ensure that they choose your company / product. Your brand / brand is an honest representation of who your company and product is and what the perception is.

There are many areas used to develop a brand, including advertising, customer service, promotional products, reputation and logo. All these elements work together to create a unique and professional profile.

Why is branding important?

Branding is absolutely crucial for your company because of the overall impact it has on your company. Branding can change the way people perceive your brand, it can stimulate new companies and increase brand awareness.


Branding is important for you being a business because it gets your business recognition and becomes known to consumers. The logo is the most important element of branding because it is the face of the company. A professional logo design must be powerful and easily recognizable, so it stays with you.

Branding generates new customers

Strong branding generally means that there is a positive impression of the company among consumers and that they will probably do business with you because of the familiarity and reliability of using a name they can trust. Once a brand is well established, word of mouth is the company’s best and most effective advertising technology.

Improves the pride and satisfaction of employees

Employees prefer to work for a strong brand company and stand behind the brand. It makes working for that company more enjoyable and satisfying. A professional image and well-structured branding will help the company build trust.

Branding makes it easy to develop a coherent and attractive advertising strategy that fits well with your goals.

At Aimweb we believe in the importance of designing a full brand experience for your company.

We start with the basics (strategy) and build on this (with brand design, web, content, marketing … etc.).

Every project starts with branding. When we get to the core of your brand we will focus on optimizing your logo, business cards, web design, marketing material, packaging … etc. The whole has the most impact when the branding is clear, consistent and strategic.

Opportunities within a branding project

Brand strategy

Self-designed logos

Typography + Fonts 


Color palette

Specific icons, markers and patterns

Photos + Visual design

Social media sharable content

Style advice and brandbook

Marketing and webdesign

Courses and tutorials

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